Leslie Blodgett (Libri)

Leslie Blodgett Libri

Leslie Blodgett, acclamata come la “Regina della Bellezza”, ha rivoluzionato l'industria della bellezza introducendo strategie di vendita basate sulla comunità molto prima dell'esistenza dei social media. Il suo approccio unico, caratterizzato da calore, empatia e una connessione autentica con una base globale di fan, ha stabilito un nuovo paradigma per la vendita di prodotti di bellezza. Nel suo libro, 'Pretty Good Advice', condivide 97 spunti schietti e divertenti su affari, vita e bellezza, tratti dalle sue esperienze personali. Questa raccolta offre consigli schietti e attuabili, incoraggiando i lettori a guidare con umorismo ed evitare di essere noiosi.

Pretty Good Advice

240pagine
9 ore di lettura

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Straight talk and tough love on power, beauty, and the art of the sale Called the "Queen of Beauty" and the most influential lone woman to impact the beauty industry since Est e Lauder by the New York Times, Leslie Blodgett's story is anything but ordinary. As the CEO of the struggling Bare Escentuals, Blodgett shifted the company's focus and launched bareMinerals. In a move that would revolutionize the beauty industry, she went on QVC and sold $45,000 worth of makeup in the first six minutes. Before long, she was selling $1.4 million an hour. In 2006 Blodgett took the company public in one of the largest cosmetic IPOs of the decade, and in 2010 the company was acquired by Shiseido for $1.8 billion. Pretty Good Advice provides beauty secrets, business tips, life lessons, and lots of personal stories. Some ideas are common sense. Some are pretty unconventional. Most importantly, everything in this book is honest, all tried (and sometimes failed) by Blodgett. Fun, frank, and filled with actionable advice, Pretty Good Advice is a glimpse into the unlikely story of a successful beauty executive who approached her work and life a little bit differently.