Peter Cheverton Ordine dei libri
- 2005
- 2002
A handbook on key account management (KAM). In How Come You Can't Identify Your Key Customers? Peter Cheverton explores how to achieve the core objectives of KAM, such as how to retain customers in a competitive environment and how to create a customer-intimate business. There are global cases, tools, techniques and exercises.
- 2001
Key Account Management
A complete action kit of tools & techniques for achieving profitable key supplier status
- 352pagine
- 13 ore di lettura
CD-ROM contains: a KAM planning document and a software package for all-important key account identification and selection matrix described in Chapter 20.
