Bob Pearson Libri

Arranged chronologically by theatre of war and campaign, and illustrated with detailed artworks of combat aircraft and their markings, Aircraft of World War I is a comprehensive study of the aircraft that fought in the Great War of 1914-18.

Arranged chronologically by theatre of war and campaign, and illustrated with detailed artworks of combat aircraft and their markings, Aircraft of World War I is a comprehensive study of the aircraft that fought in the Great War of 1914–18.

Every leader realizes the importance of an effective communication strategy. But, how do you consistently succeed in telling the story of your brand or organization? It takes a model and a guidebook written by three authors who have spent decades learning the art and science of creating powerful stories for some of the world's best marketing organizations. Crafting Persuasion describes the ABCDE model (audience, behavior, content, delivery and evaluation) in a step by step guide that is as important to storytelling as the 4 P's are to marketing. It is a model that works in any setting. Whether you are an engineer running a start-up or an NGO trying to sway public opinion or a CEO evaluating a marketing plan or a government officer charged with communicating a critical message or policy, this book is for you. The strategic principles of Crafting Persuasion have been taught over the past decade at the U.S. State Department and other leading organizations. It is designed for those who have the responsibility to persuade an audience, but never had any formal training on how to do this. It is filled with real world examples from the business and non-profit worlds, along with an enlightening companion website (www.craftingpersuasion.com). So, regardless of your communication challenge, Crafting Persuasion will show you how to create a communication strategy to win over audiences and reach your personal and professional goals.

Ideas for leaders to engage directly with customers to shape their brand and marketplace success Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online.

Leaders can leverage advanced tools to gain insights into the dissemination of brand messages and the influencers behind them. The book emphasizes the importance of identifying key customers and emerging trends that contribute to shaping a brand's narrative, enhancing strategic decision-making for firms.

Extremists never stop trying to find the next young recruit. They are smarter, more technically savvy and better-organized than we give them credit for. What are they doing well and what can we learn from these insights? Are we organized the right way to fight extremists? Are we thinking the right way? Are we basing decisions on the most effective models? Pearson and Ullah join as co-authors to provide a mashup of their combined expertise -- years of shaping behavior for the world's top brands with years of countering terrorism. Inspired by classes taught at the U.S. State Department on counterterrorism and dealing with disinformation campaigns, the authors have written a book that is part call to action and part innovation lab for those who want to make a difference. They are joined by a wide range of global leaders who provide their insights related to hate and extremism

Drawing from decades of experience with leaders in Fortune 500 companies and marketing consultancies, the book offers a compilation of valuable insights aimed at building successful service-based firms and effective teams. It encapsulates the author's firm beliefs shaped by real-world practices and lessons learned, providing readers with practical guidance and strategies for fostering organizational excellence.

The narrative follows Bob "Stinky" Pearson's lifelong journey through higher education, beginning in 1956 when he first attended college. His experiences span multiple roles, including student, teacher, coach, and administrator, showcasing his deep and enduring connection to academic life across various institutions in the United States.

Ilustrovaný popis letadel (stíhací a bombardovací letadla, vzducholodě) v době 1. světové války podle vývoje a jejich nasazení v bojových konfliktech.