Agile and lean offer huge potential as methods for reducing risk and costs, delivering early benefits and ensuring IT projects genuinely deliver the business transformation benefits that they promise at the outset. This book provides guidance in establishing a successful environment to enable fast moving agile and lean project methods.
There's a war on against the BBC. It is under threat as never before. And if we lose it, we won't get it back. The BBC is our most important cultural institution, our best-value entertainment provider, and the global face of Britain. It's our most trusted news source in a world of divisive disinformation. But it is facing relentless attacks by powerful commercial and political enemies, including deep funding cuts - much deeper than most people realise - with imminent further cuts threatened. This book busts the myths about the BBC and shows us how we can save it, before it's too late.
"[The authors] conducted the largest ever global study of marketing leadership, analyzing detailed original data on over 1,200 marketing leaders and more than 67,000 existing 360-degree assessments of both marketing and non-marketing business leaders. The research revealed 12 essential traits that can make or break marketers' business impact and career success ... It tells you how to: mobilize your boss: make an impact at the highest level and align marketing with the company's priorities; mobilize your colleagues: inspire and support your non-marketing colleagues to meet customers' needs better than the competition; mobilize your team: build and hone a winning marketing team. Become a leader of leaders; mobilize yourself: focus on goals that will benefit your customers, company, and long-term career. In The 12 Powers of a Marketing Leader, you will read firsthand accounts of marketing successes from around the world--and gain psychological insights that will surprise you into the leaders who drove the key decisions. You will learn how to persuade your colleagues, motivate your team, and strengthen your leadership skills"--Publisher's website