Jessica Glaser Libri

This book is a must-have for every designer who wants to improve their communication skills and increase their marketability. In graphic design, the ability to get a message across is crucial. The Graphic Designer's Guide to Effective Visual Communication shows how to do just that by looking at how the visual relationships of type, image, and color can create hierarchies to engage and sustain readers' interest.

This exercise book provides a series of challenging design briefs that reignite a designer's creativity while also imparting new skills. Whatever their age or experience, graphic designers like to be creatively challenged, and may also want to broaden their skill-base in order to break into new and lucrative areas of the design industry.

Ce livre propose une collection de conceptions d'information exemplaires et créatives, présentées dans leur application originale, accompagnées du matériel de référence utilisé pour chaque œuvre. C'est une alternative moins coûteuse et moins chronophage que la commande de diagrammes sur mesure.

Discusses the visual language that the materials, media, and processes create With informative text and specially commissioned full-color photographs, Print and Production Finishes for Bags, Labels, and Point of Purchase shows the different effects that can be created, and the key print and production techniques used to achieve them. Work across all budgets and production/print runs is explored, revealing the skills and techniques that work to grab the target audience's attention. Print and Production Finishes for Bags, Labels, and Point of Purchase is an indispensable ideas sourcebook and practical guide to the finishes, surface graphics, detailing, and materials that help make bags and labels stand out from the crowd-including foil blocking, pigment blocking, thermography, varnishing, laminating, embossing, debossing, die-cutting and laser-cutting; specialist inks, including metallics and fluorescents; different paper stocks and other materials; lenticular printing, and so on. By analyzing the best in the business, this book gives readers a thorough understanding of materials, and of the print and production finishes that can be applied to any job.

Graphic designers like to be creatively challenged. The design briefs in "The Graphic Design Exercise Book" act as sparks to fire your creativity and exercises to broaden your skill set. As prompts for developing your own personal projects they can lead to unexpected developments and revitalized portfolios, helping you break into new and lucrative areas of the design industry. Each brief is illustrated with inspiring reference material providing a visual resource that can be utilized well beyond this book. Sample roughs and visuals show work in progress to give you an insight into the thought processes and creative bent of other designers. Industry insiders share their specialist knowledge, offering professional advice on a selection of fully realized projects. As an additional research tool, "The Graphic Design Exercise Book" gives you a full glossary and reading list for every genre covered, including: packagingvisual identity and brandingpage layoutmusic graphicsscreen-based design