The story follows Johnny, a school bully with aspirations of becoming a Mixed Martial Arts fighter. His perspective shifts when he attends a talk by UFC legend Chris "Lights Out" Lytle, who emphasizes hard work and leadership over violence. Inspired by Chris's message, Johnny faces a pivotal choice: to persist in his aggressive ways or to channel his strength towards helping others. The narrative explores themes of personal growth, redemption, and the positive use of power.
Chris Lytle Libri
CHRIS LYTLE è un leader acclamato nella formazione alla vendita, avendo condotto oltre 2.100 seminari in tutto il mondo. Il suo approccio trasforma le tecniche di vendita tradizionali, concentrandosi sulla costruzione di relazioni autentiche con i clienti. Lytle sottolinea che la comprensione delle esigenze altrui e l'offerta di valore autentico sono fondamentali per il successo nelle vendite. Le sue opere forniscono strategie pratiche per chiunque aspiri a eccellere nel dinamico mondo del commercio.




The Accidental Salesperson
- 204pagine
- 8 ore di lettura
Annotation How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve.
The Accidental Sales Manager
- 232pagine
- 9 ore di lettura
Key skills to make sales managers better developers of salespeople Get out of the firefighting business and into the business of developing the people who develop your profits. Successful salespeople rightfully become sales managers because of superior sales records.
Focused on practical sales strategies, this book compiles 23 straightforward and impactful sales ideas drawn from Chris Lytle's weekly insights on his popular website. Each concept is designed for easy implementation, making it accessible for sales professionals seeking to enhance their effectiveness and achieve better results. The author's experience as a best-selling author lends credibility to these actionable tips, making it a valuable resource for anyone looking to improve their sales techniques.