This is the first textbook to explain how the big data revolution is having a profound influence across the sport industry, and to show how sport business professionals can use analytical techniques to improve their professional practice. While other books on sports analytics have focused almost exclusively on player performance data, this book shows how analytics can be applied in every functional area of sport business.
This comprehensive text grounds students in financial management within the sport industry, emphasizing the application of financial concepts essential for effective sport management and operations. Aligned with NASPE and NASSM standards, it clearly differentiates finance from economics and prepares students for various sectors, including professional franchises, college athletics, and retail. The second edition features expanded coverage of business structures, the time value of money, and ethical auditing issues, alongside updated examples, references, and case studies that illustrate core concepts in contemporary contexts. Students new to sport finance will benefit from clear chapter objectives, figures, tables, summaries, and discussion questions. Instructors are supported with an expanded guide, tips for explaining challenging topics, an updated PowerPoint presentation, and a new test package available online. Real-world examples and five case studies from diverse settings enhance engagement and provide practical insights, using financial data from actual businesses and government entities. The text covers fundamental concepts of finance and accounting, enabling students to analyze business structures, income statements, and funding options. It is structured into six parts, addressing basic concepts, financial analysis, funding, capital budgeting, profit maximization strategies, and auditing processes. With the growin