A practical guide that describes the structures, tools and strategies of lobbying at the EU level.Daniel Guéguen brings more than 30 years of experience, in business and as a lecturer and consultant, to this practical guide to lobbying at the EU level, now in its 3rd edition. The book is aimed at those working in business, NGOs and pressure groups, as well as those in the EU institutions who are themselves lobbied. It looks first at European lobbying structures ¿ the panorama of lobbying in Brussels ¿ trade associations and NGOs at the EU level, and representation of individual companies ¿ and how they work togetherIt then considers the technical tools of lobbying ¿ including business intelligence, networks, communication and using the press.Finally it provides an analysis of European lobbying strategies ¿ impact assessment, ¿top down¿ and ¿bottom up¿ approaches, negative, defensive, reactive and proactive strategies, coalitions, business platforms and future developments. The text is enriched with many examples of both successful and unsuccessful lobbying in Brussels.
