Watts Wacker Ordine dei libri

"Use storytelling to gain powerful competitive advantage in today's increasingly skeptical marketplace. Leverage the incredible power of storytelling in marketing, sales, investor relations, recruitment, change management, and more ; indispensable techniques for every CxO, entrepreneur, and marketing, sales and communications executive."--Publisher.

In a "post-millennial" world the choices available to us in our personal lives has never been larger. This book explores every aspect of life from value to time, competition to leisure and offers tests and exercises to assist with finding direction.