Brian Windhorst Libri

From the New York Times bestselling author of Return of the King comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul. With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice. LEBRON, INC tells the story of James's journey down the path to becoming a billionaire sports icon -- his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LEBRON, INC. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.

Chronicles how the Cleveland Cavaliers have rebuilt their organization, focusing on the implications of the drafting of LeBron James in 2003.

Documents LeBron James's return to the Cleveland Cavaliers and the secret meetings and controversial decisions behind the scenes that set the team on the path to win the 2016 NBA championship.

From the New York Times bestselling author of Return of the King comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul. With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice. LEBRON, INC tells the story of James's journey down the path to becoming a billionaire sports icon -- his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LEBRON, INC. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.

Dorastał, nie mając nic, a mimo to jako nastolatek odrzucił leżący na stole kontrakt reklamowy wart 100 milionów dolarów. Będąc świeżo upieczonym absolwentem szkoły średniej, trzymał w szachu trzech gigantów: Nike, Adidasa i Reeboka, pokazując, że jego talent do biznesu jest równie wielki, jak do koszykówki. Imponował swoim podejściem do zawierania umów marketingowych, poza kwestiami finansowymi kierując się często również sympatią do marki, a sposób, w jaki wypromował słuchawki Beats, był szeroko komentowanym majstersztykiem. To właśnie dzięki takim ruchom LeBron James dołączył do grona nie tylko najlepszych, ale też najlepiej zarabiających sportowców świata. W tej książce przeczytasz, jak do tego doszło: poznasz kulisy negocjowania lukratywnych umów, szczegóły jego kluczowych decyzji biznesowych i strategię budowania wizerunku. Dowiesz się, jak to możliwe, że pochodzący z siedliska przemocy chłopak stanie się wkrótce miliarderem zaangażowanym w tak wiele różnych branż: począwszy od gum do żucia, przez rowery, aż po przemysł filmowy. Bo LeBron to dziś coś więcej niż tylko wielki sportowiec. To globalna marka. Prężne przedsiębiorstwo. Po prostu: LeBron S.A.