'Corporate Communications' provides the most up-to-date treatment of the subject, including the criticality of the function, strategies and activities involved, and how it can be organized and managed properly.
Joep Cornelissen Libri
Impossibile generare una descrizione dell'autore sulla base delle informazioni fornite. Il testo di origine si concentra sulle posizioni accademiche e sulle attività di pubblicazione, non sullo stile letterario, sui temi o sulla visione dell'autore, come richiesto dalle istruzioni del sistema.
This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.