Robin, la principale stratega del marchio e narratrice americana, fornisce il "carburante per razzi" che ha lanciato ed evoluto molti dei marchi più ammirati al mondo. Guidando attori affermati come Aon, Bloomberg, CNN, HBO, NBC Universal, Food Network, FX, Warner Bros, Verizon e altri, distingue i marchi per guidare il business. Robin rivela consigli e strumenti indispensabili nei suoi libri, discorsi principali e programmi di formazione aziendale, che insegnano ai dirigenti come costruire marchi personali per creare impressioni durature e aumentare le entrate.
From one the country's top brand strategists comes an upbeat and empowering motivational book for women on how to brand themselves for professional and personal success--through tapping into their authentic selves, and marketing their unique, best assets.
Navigating the complexities of office dynamics, this book explores the challenges and fears that arise in the workplace. It delves into the psychological aspects of office life, highlighting issues such as competition, interpersonal conflicts, and the pressure to succeed. Through relatable anecdotes and insights, it reveals how these experiences can impact mental well-being and professional growth. The narrative encourages readers to confront their fears and fosters a deeper understanding of the often intimidating office environment.