Si concentra sul design grafico, offrendo al lettore uno sguardo sullo sviluppo creativo, le filosofie di design e le influenze visive di circa 100 dei principali designer grafici del mondo. Questo titolo contiene campioni che spaziano da esplorazioni tipografiche a idee di illustrazione, da scarabocchi disordinati e calligrafie eccentriche a collage fotografici.
In Free Hand: New Typography Sketchbooks , Steven Heller, respected graphic-design commentator, and Lita Talarico, design educator, offer glimpses inside the personal sketchbooks of more than 70 designers and typographers—including Philippe Apeloig, Ed Beguiat, Hoefler Type Foundry, Henrik Kubel, Toshi Omagari, and Francesco Zorzi. Featuring a wealth of sketches, precision drawings, and computergenerated artwork; as well as a range of styles, concepts, languages, and alphabets, Free Hand illustrates the idiosyncratic creative processes behind the design of typefaces, logos, and word-images. A valuable resource for anyone who engages creatively with type—whether by hand or on a screen—this rich compendium emphasizes the power of typography in the digital age, while celebrating designers who continue to innovate in their practice of this time-honored craft.
Every great design school in the world is defined, in part, by the work of its students at any given time. The various project challenges given to a class determine the success of a school’s pedagogy, but also the ingenuity of its faculty and students. This book features fifty real-world class assignments from top design programs at universities around the world, and examines the resulting student projects. From undergraduate to graduate work and basic class challenges to final thesis’s, students delivered a wide variety of graphic and multimedia design projects from print to motion to exhibition. The book has three functions: 1) To exhibit a wide range of challenging problems and successful solutions. 2) Provide practical models to be inspired by and learn from. 3) Examine how sophisticated design school projects are and what value they have in relation to real-world practice.
Selected by the world's most knowledgeable and well-connected graphic-design commentator, Steven Heller, this survey gets into the minds of designers who create typefaces, word-images and logos through their private sketchbooks. Arranged by designer, this collection of typographic explorations intimately reveals how nearly 120 of the worlds leading designers and typographers continually strive to find new and exciting ways of communicating through letters and words, and provides fascinating insights into their work. Aimed at all those who use type, whether by hand or on screen, this revealing compendium stresses the importance of good typography at a time when reading habits are changing, and celebrates a craft that has endured for centuries.