Terri L. Sjodin Ordine dei libri (cronologico)

“Whether I’m pitching a potential client or creating a blockbuster ad campaign, I’m always thinking about how to make the message smaller so the impact will be bigger.” —Linda Kaplan Thaler, CEO of The Kaplan Thaler Group. Imagine you're at the airport, waiting for a flight, and you spot the CEO of a company you’ve long wanted to connect with. You have one chance to share your important message, and the clock is ticking. In today's world of information overload, the ability to connect quickly is essential, whether in a one-on-one meeting or addressing a large audience. Acclaimed speaker and consultant Terri Sjodin defines an elevator speech as a brief presentation that introduces a product, service, or idea, designed to intrigue and inspire the listener. She encourages expanding the concept beyond a generic tool for chance encounters to a strategic approach for managing multiple talking points and communicating complex ideas. This practical guide offers insights on making your message concise and compelling, revealing how to build a convincing case with effective arguments, use unique illustrations, and deliver your message authentically. The updated edition includes outlines, worksheets, sample speeches, and evaluation forms, equipping you to craft a brief, convincing message that generates tangible results.

Advance Praise for NEW SALES SPEAK . . . "Here comes the book . . . New Sales Speak is the first book on the vital marriage of persuasive selling techniques and crucial speaking skills." -Harvey Mackay, Author of the New York Times bestsellers Swim with the Sharks and Pushing the Envelope "An incredible book on sales effectiveness! You can learn how to release your brakes and step on your accelerator toward higher sales." -Brian Tracy, Brian Tracy International "Loaded with substantive ideas that can help you do more, earn more, and be more!" -Nido Qubein, Chairman, National Speakers Association Foundation, and Past President, National Speakers Association EVERYBODY SELLS SOMETHING While each of us has different talents, the ability to speak with savvy, polish, style, and humor is a learned skill. Learning to effectively sell yourself and your message can provide a significant advantage in a competitive world. This book is designed for anyone who presents in one-on-one, small group, or large group settings—whether in sales, management, teaching, or community service. It identifies common presentation mistakes and offers strategies to avoid them, helping you create successful presentations. With a detailed sample outline for adaptation, this book will transform you into a polished, persuasive presenter and a first-class sales professional. Key topics include building a powerful case for your message, effective use of time and