Questo autore approfondisce le complessità della gestione e della strategia internazionale. Il suo lavoro analizza le dinamiche delle organizzazioni globali e le sfide affrontate dai manager in diverse culture. Esplora come le aziende navigano in paesaggi internazionali complessi e costruiscono efficacemente vantaggi competitivi nei mercati globali. Le sue intuizioni sono cruciali per comprendere il mondo del business contemporaneo.
Based on six years of research and interviews with managers at every level, this text explores the collapse of an outdated corporate form and reveals the emergence of a fundamentally different management philosophy - one that focuses on the power of the individual.
Presents a coherent framework for assessing your company's current international posture and a clear vision of the corporate skills required in today's global market. Leads your senior managers to identify the specific organizational skills your company must develop.
Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing today's multinational enterprises. Through text narrative and cases, the authors skilfully examine the development of strategy, organizational capabilities, and management roles and responsibilities for operating in the global economy. The key concepts are developed in eight chapters that are supplemented by carefully selected practical case studies from world-leading case writers. All chapters have been revised and updated for this eighth edition to reflect the latest thinking in transnational management while retaining the book's strong integrated conceptual framework. Ten new cases have been added, and four others updated. A full range of online support materials are available, including detailed case teaching notes, almost 200 PowerPoint slides, and a test bank. Suitable for MBA, executive education and senior undergraduate students studying international management, international business or global strategy courses, Transnational Management offers a uniquely global perspective on the subject.
SEVENTH EDITION
Die Managementexperten Christopher A. Bartlett und Sumantra Ghoshal zeigen in ihrem Buch, daß vor allem traditionelle Managementmodelle und hierarchische Betriebsstrukturen für Stagnation verantwortlich sind. Am Beispiel von erfolgreichen Unternehmensstrategien (z. B. ABB, Canon, McKinsey und Ikea) beschreiben sie drei Kernkompetenzen, die Unternehmen heutzutage entwickeln müssen: Eigeninitiative und Kreativität der Mitarbeiter zu fördern, das Unternehmen in eine lernende Organisation umzubauen und die Fähigkeit zu kontinuierlicher Selbsterneuerung zu entwickeln.