A consideration of design as a vital competive tool in corporate strategy. Lorenz examines the work of companies, including Sony, Olivetti, Ford and Philips, whose design innovations have contributed significantly to their commercial success.
Christopher Lorenz Libri
For all senior and middle managers in industry, this is a critical overview of what the Financial Times has had to say on management for the last few years. The authors review key articles with commentary, analyze trends and draw together common threads.
