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Shopper, Buyer, and Consumer Behavior
Theory, Marketing Applications, and Public Policy Implications - Fourth Edition
Parametri
- 721pagine
- 26 ore di lettura
Maggiori informazioni sul libro
Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.
Acquisto del libro
Shopper, Buyer, and Consumer Behavior, M. Joseph Sirgy, Jay D. Lindquist
- Lingua
- Pubblicato
- 2008
- Rilegatura
- (In brossura),
- Condizioni del libro
- In buone condizioni
- Prezzo
- 104,99 €
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- Shopper, Buyer, and Consumer Behavior
- Sottotitolo
- Theory, Marketing Applications, and Public Policy Implications - Fourth Edition
- Lingua
- Inglese
- Autori
- M. Joseph Sirgy, Jay D. Lindquist
- Editore
- Atomic Dog Pub Inc
- Pubblicato
- 2008
- Formato
- In brossura
- Pagine
- 721
- ISBN10
- 1426630506
- ISBN13
- 9781426630507
- Serie
- Descrizione
- Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.