Marketing plans : how to prepare them, how to use the

Autori

• Malcolm McDonald

Parametri

• Commercio e vendita
• Economia e affari
• Gestione
• Saggistica
• Professional development series

Maggiori informazioni sul libro

This guide enables managers and business executives to prepare and use a marketing plan. Marketers, executives and students studying for CIM and CAM examinations will find the applications of basic marketing principles to sound business practice useful. An LPBB edition is available.

Lingua: Inglese

Pubblicato: 1989

(In brossura)

Condizioni del libro: In buone condizioni

Prezzo: 5,49 €