Putting the public back in public relations - how social media is reinventing the aging business of PR

Autori

• Brian Solis
• Deirdre Breakenridge

Parametri

• Commercio e vendita
• Economia e affari
• Saggistica

Maggiori informazioni sul libro

Learn how to add value in the Web 2.0 world and prove that PR is a valuable resource in your organization. *Integrate PR 2.0 strategies into traditional outreach to create best practices for communication. *Learn to use the new tools of social networking for building relationships, breaking your news, and shaping brands. *Written by two top industry experts who are recognized for their thinking and their work in both PR and technology circles.

Lingua: Inglese

Pubblicato: 2009