Learn how to add value in the Web 2.0 world and prove that PR is a valuable resource in your organization. *Integrate PR 2.0 strategies into traditional outreach to create best practices for communication. *Learn to use the new tools of social networking for building relationships, breaking your news, and shaping brands. *Written by two top industry experts who are recognized for their thinking and their work in both PR and technology circles.
Brian Solis Libri
Brian Solis è un analista digitale, sociologo e futurista di spicco, il cui lavoro si concentra sull'impatto delle tecnologie emergenti su business, marketing e cultura. È riconosciuto a livello globale come uno dei principali opinion leader e autori nel campo dei nuovi media. La sua opera esplora il panorama in evoluzione del consumismo connesso e come le aziende debbano adattarsi alle nuove generazioni di clienti e dipendenti. Solis offre intuizioni sul futuro del business e su come l'era digitale stia rimodellando le relazioni con i clienti e le strategie organizzative.
Engage!
The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web - Revised and Updated
- 336pagine
- 12 ore di lettura
The ultimate guide to branding and building your business in the era of the Social Web revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business one network and one tool at a time.
The End of Business As Usual
Rewire the Way You Work to Succeed in the Consumer Revolution
- 320pagine
- 12 ore di lettura
It's a new era of business and consumerism--and you play a role in defining itToday's biggest trends--the mobile web, social media, real-time--have produced a new consumer landscape. "The End of Business As Usual" explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it.