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"This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They’re hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination."--From publisher.
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Why Fonts Matter, Sarah Hyndman
- Lingua
- Pubblicato
- 2016
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- (In brossura)
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