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Move Fast and Break Things

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Jonathan Taplin

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This polemic critiques the monopolization of the Internet by Google, Facebook, and Amazon, proposing a new future for creative professionals in the digital age. The title reflects a term from Facebook's Mark Zuckerberg, highlighting the reckless hacker culture that has contributed to the dominance of these platforms. The author illustrates how these giants exploited the music, news, and film industries to grow their businesses, ultimately sidelining them and the millions who depend on them. This has led to a news industry beholden to social media traffic, a struggling music industry for "middle class" musicians, and a book industry threatened by a single retailer's market share. As broadband access expands, the film and television sectors are poised to be the next casualties. The narrative draws on the author's extensive experience as a music and film producer, tracing the rise of libertarian entrepreneurs in the 1990s who reshaped the Internet into monopolistic entities that dictate the financial futures of cultural products in the U.S. The author critiques these firms for tolerating piracy while promoting opaque practices that compromise user privacy, creating a culture dominated by surveillance marketing. By cutting through Silicon Valley jargon, the author assesses the economic impact of this digital shift and offers a forward-thinking perspective on how artists can reclaim their audiences through collaboration and awarene