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In this textbook for business majors, Cullen (Washington State U.) covers foundations of the subject, strategy, organizational structure and design choices, e-commerce and small businesses, human resource management systems, and international comparisons of management strategies and organization designs. The second edition includes a chapter on multinational e-commerce, the addition of Internet activities to the end of every chapter, the inclusion of diverse examples from all regions of the world, and updated research information, examples and statistics. c. Book News Inc.
Acquisto del libro
Multinational Management. A Strategic Aproach, John Brooks Cullen
- Lingua
- Pubblicato
- 2002
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- (Copertina rigida)
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- Titolo
- Multinational Management. A Strategic Aproach
- Lingua
- Inglese
- Autori
- John Brooks Cullen
- Pubblicato
- 2002
- Formato
- Copertina rigida
- Pagine
- 696
- ISBN10
- 0324055692
- ISBN13
- 9780324055696
- Serie
- Valutazione
- 4 su 5
- Descrizione
- In this textbook for business majors, Cullen (Washington State U.) covers foundations of the subject, strategy, organizational structure and design choices, e-commerce and small businesses, human resource management systems, and international comparisons of management strategies and organization designs. The second edition includes a chapter on multinational e-commerce, the addition of Internet activities to the end of every chapter, the inclusion of diverse examples from all regions of the world, and updated research information, examples and statistics. c. Book News Inc.