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By incorporating recent research including dramaturgical analysis of white-water rafting and sky-diving and the investigation of customer relationships the authors provide students with a means of identifying the managerial relevance of consumer behavior concepts. Each chapter begins with a short related case, and ends with a managerial applications analysis of that case, along with a similar case for students to analyze (solutions are in the teacher's manual). Annotation c. by Book News, Inc., Portland, Or.
Pubblicazione
Acquisto del libro
Consumer Behavior, John C. Mowen
- Lingua
- Pubblicato
- 1990
- Rilegatura
- (Copertina rigida)
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- Titolo
- Consumer Behavior
- Sottotitolo
- Second Edition
- Lingua
- Inglese
- Autori
- John C. Mowen
- Editore
- Collier Macmillan
- Pubblicato
- 1990
- Formato
- Copertina rigida
- Pagine
- 814
- ISBN10
- 0023846011
- ISBN13
- 9780023846014
- Serie
- Categoria
- Tag
- Descrizione
- By incorporating recent research including dramaturgical analysis of white-water rafting and sky-diving and the investigation of customer relationships the authors provide students with a means of identifying the managerial relevance of consumer behavior concepts. Each chapter begins with a short related case, and ends with a managerial applications analysis of that case, along with a similar case for students to analyze (solutions are in the teacher's manual). Annotation c. by Book News, Inc., Portland, Or.