Scientific Advertising

Autori

Claude C. Hopkins

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4,5(78)Aggiungi una valutazione

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Pagine: 80pagine
Tempo di lettura: 3ore

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Focusing on the measurable aspects of advertising, Claude Hopkins presents essential principles that remain relevant today. He emphasizes the importance of advertising as a form of salesmanship, detailing techniques applicable to various mediums, including print and online. The book covers critical topics such as mail-order marketing, effective headlines, psychological strategies, budgeting, and testing campaigns. Hopkins' insights into both basic and advanced advertising strategies provide a foundational understanding for anyone looking to enhance their marketing effectiveness.

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Scientific Advertising, Claude C. Hopkins

Lingua
Pubblicato: 2010
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Titolo: Scientific Advertising
Lingua: Inglese
Autori: Claude C. Hopkins
Editore: www.snowballpublishing.com
Pubblicato: 2010
Formato: In brossura
Pagine: 80
ISBN13: 9781607962366
Tag: Saggistica, Economia e affari, Psicologia, Motivazione e auto-aiuto, Scienza, Commercio e vendita, Scrittura, Imprenditoria
Valutazione: 4,5 su 5
Descrizione: Focusing on the measurable aspects of advertising, Claude Hopkins presents essential principles that remain relevant today. He emphasizes the importance of advertising as a form of salesmanship, detailing techniques applicable to various mediums, including print and online. The book covers critical topics such as mail-order marketing, effective headlines, psychological strategies, budgeting, and testing campaigns. Hopkins' insights into both basic and advanced advertising strategies provide a foundational understanding for anyone looking to enhance their marketing effectiveness.