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Scientific Advertising

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Renowned advertising expert David Ogilvy emphasizes the transformative impact of this book on the advertising industry. He believes that its insights are so crucial that anyone involved in advertising should read it multiple times to fully grasp its principles. The book is regarded as a foundational text that has shaped the careers of many in the field, underscoring its importance for understanding effective advertising strategies.

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Scientific Advertising, Claude C. Hopkins

  • Iscrizioni / sottolineature
Lingua
Pubblicato
2012
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(In brossura),
Condizioni del libro
Danneggiato
Prezzo
15,56 €

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