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One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.
Acquisto del libro
Brand New China, Jing Wang
- Lingua
- Pubblicato
- 2008
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- (Copertina rigida)
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Metodi di pagamento
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- Titolo
- Brand New China
- Lingua
- Inglese
- Autori
- Jing Wang
- Editore
- Harvard University Press
- Pubblicato
- 2008
- Formato
- Copertina rigida
- Pagine
- 432
- ISBN10
- 0674026802
- ISBN13
- 9780674026803
- Serie
- Tag
- Cina
- Valutazione
- 3,1 su 5
- Descrizione
- One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.