Global Marketing

A Decision-oriented Approach

Autori

• Svend Hollensen

Parametri

• 760 pagine
• 27 ore di lettura

• Casuistiche
• Saggistica

Maggiori informazioni sul libro

Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field

Lingua: Inglese

Pubblicato: 2004

(In brossura)