Esaurito ma molto ricercato!
Maggiori informazioni sul libro
This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting" provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.
Acquisto del libro
Advertising Copywriting, Philip Ward Burton
- Lingua
- Pubblicato
- 1978
- product-detail.submit-box.info.binding
- (Copertina rigida)
Ti avviseremo via email non appena lo rintracceremo.
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- Advertising Copywriting
- Lingua
- Inglese
- Autori
- Philip Ward Burton
- Editore
- Grid Pub
- Pubblicato
- 1978
- Formato
- Copertina rigida
- Pagine
- 306
- ISBN10
- 0882441590
- ISBN13
- 9780882441597
- Serie
- Descrizione
- This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting" provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.