Customer Relationship Management

Autori

• Francis Buttle

Parametri

• Commercio e vendita
• Economia e affari

Maggiori informazioni sul libro

This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.

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Lingua: Inglese

Pubblicato: 2009

(In brossura)