Strategic Marketing for Nonprofit Organizations

Autori

• Philip Kotler
• Alan R. Andreasen

Parametri

• Commercio e vendita
• Economia e affari
• Leadership
• Saggistica
• Scuola

Maggiori informazioni sul libro

Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.

Lingua: Inglese

Pubblicato: 1996

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