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Focusing on customer-centric marketing, this guide offers a clear, jargon-free approach to harnessing data and analytics for brand building. It emphasizes establishing return on investment for various channels and provides step-by-step strategies to enhance marketing effectiveness. This resource is designed to empower marketers by unlocking the full potential of data-driven decision-making.
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Marketing Metrics, Christina Inge
- Lingua
- Pubblicato
- 2022
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- (Copertina rigida)
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- Titolo
- Marketing Metrics
- Sottotitolo
- Leverage Analytics and Data to Optimize Marketing Strategies
- Lingua
- Inglese
- Autori
- Christina Inge
- Editore
- Kogan Page
- Pubblicato
- 2022
- Formato
- Copertina rigida
- Pagine
- 336
- ISBN13
- 9781398606616
- Serie
- Valutazione
- 4,65 su 5
- Descrizione
- Focusing on customer-centric marketing, this guide offers a clear, jargon-free approach to harnessing data and analytics for brand building. It emphasizes establishing return on investment for various channels and provides step-by-step strategies to enhance marketing effectiveness. This resource is designed to empower marketers by unlocking the full potential of data-driven decision-making.