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Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.
Acquisto del libro
International Marketing - Eleventh Edition, Michael Czinkota, Ilkka A. Ronkainen, Annie Cui
- Lingua
- Pubblicato
- 2020
- product-detail.submit-box.info.binding
- (In brossura),
- Condizioni del libro
- In buone condizioni
- Prezzo
- 28,49 €
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Titolo
- International Marketing - Eleventh Edition
- Lingua
- Inglese
- Editore
- Cengage Learning, Inc
- Pubblicato
- 2020
- Formato
- In brossura
- Pagine
- 720
- ISBN10
- 0357445120
- ISBN13
- 9780357445129
- Serie
- Valutazione
- 3,95 su 5
- Descrizione
- Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.