Retail Recovery

Autori

• Mark Pilkington

Parametri

• 320 pagine
• 12 ore di lettura

• Business & Management
• Commercio
• Saggistica

Maggiori informazioni sul libro

This book provides a thorough analysis of the evolving forces reshaping consumer purchasing and brand experiences. It features in-depth interviews with innovative companies, including John Lewis, Nike, and Patagonia, to extract valuable insights for the global industry. Additionally, it offers crucial guidelines for governments aiming to rebuild society after recent crises. The retail sector, long familiar to consumers, has faced devastation due to the internet and the impacts of the Coronavirus lockdown, resulting in the downfall of numerous prestigious brands and a significant recession affecting employment and incomes. Many discretionary items have become unaffordable for average consumers, leading to empty high streets and shopping malls that create a void in communities. There is an urgent need to revitalize local shopping areas to instill hope in struggling regions. The book explores how retailers and brands can address this crisis, highlighting emerging recovery trends from the remnants of the old retail landscape. It discusses new brands, technologies, and innovative strategies for delivering value and generating excitement to attract consumers, all of which hold the potential to rejuvenate the retail economy.

Lingua: Inglese

Pubblicato: 2021

(In brossura)