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This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck's launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.
Acquisto del libro
Politics, Propaganda, and Public Health, Laura Crosswell, Lance Porter
- Lingua
- Pubblicato
- 2020
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- (In brossura)
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- Titolo
- Politics, Propaganda, and Public Health
- Lingua
- Inglese
- Autori
- Laura Crosswell, Lance Porter
- Editore
- Lexington Books
- Pubblicato
- 2020
- Formato
- In brossura
- Pagine
- 186
- ISBN10
- 149855301X
- ISBN13
- 9781498553018
- Serie
- Descrizione
- This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck's launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.