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This work uses game theory to rewrite business strategy, and offers a strategic way of thinking which combines competition and cooperation. The examples, including Intel, Nintendo and American Express, show not only how companies can utilize these strategies, but how industry as a whole can grow.
Acquisto del libro
Co-opetition, Barry Nalebuff, Adam Brandenburger
- Lingua
- Pubblicato
- 1997
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- (In brossura)
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- Titolo
- Co-opetition
- Lingua
- Inglese
- Autori
- Barry Nalebuff, Adam Brandenburger
- Editore
- Harper Collins
- Pubblicato
- 1997
- Formato
- In brossura
- ISBN10
- 0006387241
- ISBN13
- 9780006387244
- Serie
- Tag
- Saggistica, Commercio, Business & Management, Scienza, Gestione & HR, Leadership, Teorie Scientifiche
- Titolo originale
- Coopetition
- Valutazione
- 4 su 5
- Descrizione
- This work uses game theory to rewrite business strategy, and offers a strategic way of thinking which combines competition and cooperation. The examples, including Intel, Nintendo and American Express, show not only how companies can utilize these strategies, but how industry as a whole can grow.