Retail Marketing

Autori

Peter J. McGoldrick

Valutazione del libro

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Parametri

Marketing e PR

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The new edition, written for all serious students of retailing, focuses upon the basic functions and challenges of retail marketing management. The text retains the analytical and scientific approach to the strategies within retail marketing, but also emphasises the vital role of flair and creativity. Current and emerging techniques are analysed, but no universal solutions are prescribed. The approach is to encourage students to develop their own frameworks and guidelines for the effective analysis of retailing problems. This revision has been significantly expanded and restructured to assist students in their understanding of retail marketing today.

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Retail Marketing, Peter J. McGoldrick

Lingua
Pubblicato: 2002

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3,8

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Titolo: Retail Marketing
Lingua: Inglese
Autori: Peter J. McGoldrick
Editore: McGraw-Hill Companies
Pubblicato: 2002
ISBN10: 0077092503
ISBN13: 9780077092504
Tag: Marketing e PR
Valutazione: 3,75 su 5
Descrizione: The new edition, written for all serious students of retailing, focuses upon the basic functions and challenges of retail marketing management. The text retains the analytical and scientific approach to the strategies within retail marketing, but also emphasises the vital role of flair and creativity. Current and emerging techniques are analysed, but no universal solutions are prescribed. The approach is to encourage students to develop their own frameworks and guidelines for the effective analysis of retailing problems. This revision has been significantly expanded and restructured to assist students in their understanding of retail marketing today.