Esaurito ma molto ricercato!
Valutazione del libro
Maggiori informazioni sul libro
The only way to stand out in today's -- and tomorrow's -- cluttered marketplace is to build your product or service into a brand. Think Nike, Starbuck's, Xerox, and Kleenex, and you're thinking brands in the biggest and most lucrative sense. In The 22 Immutable Laws of Branding, marketing guru Al Ries, together with Laura Ries, has put together the authoritative work on brands and branding -- organized in a short, pithy book that can be read and digested in as brief a time as an airplane ride.
Acquisto del libro
The 22 Immutable Laws of Branding, Al Ries
- Lingua
- Pubblicato
- 1998
- product-detail.submit-box.info.binding
- (Copertina rigida)
Ti avviseremo via email non appena lo rintracceremo.
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Titolo
- The 22 Immutable Laws of Branding
- Sottotitolo
- How to Build a Product or Service Into a World-Class Brand
- Lingua
- Inglese
- Autori
- Al Ries
- Editore
- HarperBusiness
- Pubblicato
- 1998
- Formato
- Copertina rigida
- Pagine
- 182
- ISBN10
- 0887309372
- ISBN13
- 9780887309373
- Serie
- Tag
- Saggistica, Arte / Cultura, Commercio, Business & Management, Auto-aiuto, Design, Marketing & Vendite, Imprenditoria
- Valutazione
- 3,9 su 5
- Descrizione
- The only way to stand out in today's -- and tomorrow's -- cluttered marketplace is to build your product or service into a brand. Think Nike, Starbuck's, Xerox, and Kleenex, and you're thinking brands in the biggest and most lucrative sense. In The 22 Immutable Laws of Branding, marketing guru Al Ries, together with Laura Ries, has put together the authoritative work on brands and branding -- organized in a short, pithy book that can be read and digested in as brief a time as an airplane ride.