The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

Autori

• Peter Fader

Parametri

• 136 pagine
• 5 ore di lettura

• Arte / Cultura
• Commercio e vendita
• Design
• Economia e affari
• Saggistica

Maggiori informazioni sul libro

A 2019 Axiom Business Award winner. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

Lingua: Inglese

Pubblicato: 2018

(In brossura)