Peter Fader Libri
Peter S. Fader è un professore di marketing specializzato nell'analisi del comportamento dei clienti e nella previsione delle attività di acquisto. Il suo lavoro collega intuizioni teoriche con applicazioni pratiche in diversi settori, dalle telecomunicazioni al farmaceutico. Fader indaga schemi coerenti nel comportamento dei clienti che spesso rivelano connessioni sorprendenti tra mercati apparentemente diversi. Le sue ricerche e iniziative imprenditoriali si concentrano su strategie manageriali chiave come la gestione delle relazioni con i clienti e la stima del valore del cliente nel tempo.
The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
- 136pagine
- 5 ore di lettura
A 2019 Axiom Business Award winner. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
Customer Centricity
- 128pagine
- 5 ore di lettura
Annotation Not all customers are created equal.Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customersand then there is pretty much everybody else.Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term
