Marketing Management. A Relationship Approach.

Autori

• Svend Hollensen

Parametri

• 720 pagine
• 26 ore di lettura

• Business & Management
• Marketing & Vendite
• Marketing e PR
• Always learning

Maggiori informazioni sul libro

Links relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the companys customers, suppliers, stakeholders and personnel has become increasingly vital in todays business environment.

Lingua: Inglese

Pubblicato: 2015

(In brossura)