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Looks at every aspect of the world of branding. The author analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands in our brave new world, and predicts the future of branding.
Acquisto del libro
Brand New:Shape of Brands to Come, Wally Olins
- Lingua
- Pubblicato
- 2014
- product-detail.submit-box.info.binding
- (In brossura)
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- Titolo
- Brand New:Shape of Brands to Come
- Lingua
- Inglese
- Autori
- Wally Olins
- Editore
- Thames & Hudson Ltd
- Pubblicato
- 2014
- Formato
- In brossura
- ISBN10
- 050029139X
- ISBN13
- 9780500291399
- Serie
- Titolo originale
- Brand new
- Valutazione
- 3,9 su 5
- Descrizione
- Looks at every aspect of the world of branding. The author analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands in our brave new world, and predicts the future of branding.