Publishing for Profit

Successful Bottom-Line Management for Book Publishers

Autori

• Thomas Woll

Parametri

• 384 pagine
• 14 ore di lettura

• Business & Management
• Commercio
• Manuali e guide
• Marketing & Vendite
• Saggistica

Maggiori informazioni sul libro

Publishing is a rapidly changing business, and this readable and comprehensive reference is right in step—covering operations, financial, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded edition contains updated industry statistics and benchmark figures, features a new chapter on e-marketing, and provides new information about using financial information to make key management decisions. Highly practical forms and sample contracts are included for up-to-the-minute advice.

Lingua: Inglese

Pubblicato: 2006

(In brossura)

Condizioni del libro: In ottime condizioni

Prezzo: 8,99 €