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In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. Today you have to out-position, outmanoeuvre, and out-design the competition. The new rule? When everybody zigs, zag. In the recent bestseller, The Brand Gap (AIGA/New Riders), Neumeier showed companies how to bridge the distance between business strategy and design. In his latest book Zag, he illustrates the first big step in building a high-performance brand-radical differentiation.
Acquisto del libro
ZAG : the number-one strategy of high-performance brands, Marty Neumeier
- Lingua
- Pubblicato
- 2007
- Rilegatura
- (In brossura)
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- Titolo
- ZAG : the number-one strategy of high-performance brands
- Lingua
- Inglese
- Autori
- Marty Neumeier
- Editore
- New Riders
- Pubblicato
- 2007
- Formato
- In brossura
- Pagine
- 192
- ISBN10
- 0321426770
- ISBN13
- 9780321426772
- Serie
- Tag
- Saggistica, Arte / Cultura, Commercio, Business & Management, Auto-aiuto, Manuali e guide, Crescita personale, Design, Marketing & Vendite
- Valutazione
- 4 su 5
- Descrizione
- In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. Today you have to out-position, outmanoeuvre, and out-design the competition. The new rule? When everybody zigs, zag. In the recent bestseller, The Brand Gap (AIGA/New Riders), Neumeier showed companies how to bridge the distance between business strategy and design. In his latest book Zag, he illustrates the first big step in building a high-performance brand-radical differentiation.