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The Economist: Marketing

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Clarifies what marketing is and how it works, and explains the techniques involved. This book is suitable for those who want to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, and the whole business of marketing.

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The Economist: Marketing, Patrick Forsyth

Lingua
Pubblicato
2009
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Titolo
The Economist: Marketing
Lingua
Inglese
Pubblicato
2009
Formato
In brossura
Pagine
240
ISBN10
1846681936
ISBN13
9781846681936
Serie
Valutazione
3,5 su 5
Descrizione
Clarifies what marketing is and how it works, and explains the techniques involved. This book is suitable for those who want to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, and the whole business of marketing.