Valutazione del libro
Parametri
- 256pagine
- 9 ore di lettura
Maggiori informazioni sul libro
Research by Erik du Plessis has helped show that the strongest factor predicting an advertisement's success is how much the ad is liked. In The Advertised Mind , du Plessis draws on information about the working of the human brain from psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He explores what "ad-liking" really means and suggests how this emerging paradigm could lead to a new phase in the ongoing effort to obtain maximum return from advertising spending.
Acquisto del libro
The Advertised Mind, Erik Du Plessis
- Lingua
- Pubblicato
- 2008
- product-detail.submit-box.info.binding
- (In brossura)
Metodi di pagamento
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- Titolo
- The Advertised Mind
- Sottotitolo
- Groundbreaking Insights into How Our Brains Respond to Advertising
- Lingua
- Inglese
- Autori
- Erik Du Plessis
- Editore
- Kogan Page
- Pubblicato
- 2008
- Formato
- In brossura
- Pagine
- 256
- ISBN10
- 074945024X
- ISBN13
- 9780749450243
- Serie
- Tag
- Saggistica, Scienze sociali, Commercio, Business & Management, Temi psicologici, Psicologia, Marketing & Vendite
- Valutazione
- 3,55 su 5
- Descrizione
- Research by Erik du Plessis has helped show that the strongest factor predicting an advertisement's success is how much the ad is liked. In The Advertised Mind , du Plessis draws on information about the working of the human brain from psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He explores what "ad-liking" really means and suggests how this emerging paradigm could lead to a new phase in the ongoing effort to obtain maximum return from advertising spending.