Differentiate or Die

Survival in Our Era of Killer Competition

Autori

• Jack Trout

Parametri

• 240 pagine
• 9 ore di lettura

• Commercio e vendita
• Economia e affari
• Gestione
• Motivazione e auto-aiuto
• Saggistica

Maggiori informazioni sul libro

Product differences are rapidly and easily copied, or are perceived to be minimal, and differentiating a company's products and services from the competition has become key to corporate survival. This title is designed as a guide for businesses on developing powerful differentiation strategies.

Lingua: Inglese

Pubblicato: 2001