Maggiori informazioni sul libro
A comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Chapter coverage includes all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet. are studying marketing communications but should also useful for practitioners. There are real-world examples, mini-cases, chapter summaries, review questions and suggested further reading. It offers coverage from brands including: Pringles, Pepsi Max, Mercedes, Pantene, Redbull and Yahoo!
Acquisto del libro
Marketing Communications, Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh
- Lingua
- Pubblicato
- 2004
- Rilegatura
- (In brossura)
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Titolo
- Marketing Communications
- Sottotitolo
- A European Perspective - Second Edition
- Lingua
- Inglese
- Editore
- Financial Times Management
- Pubblicato
- 2004
- Formato
- In brossura
- Pagine
- 578
- ISBN10
- 0273685007
- ISBN13
- 9780273685005
- Serie
- Valutazione
- 4,1 su 5
- Descrizione
- A comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Chapter coverage includes all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet. are studying marketing communications but should also useful for practitioners. There are real-world examples, mini-cases, chapter summaries, review questions and suggested further reading. It offers coverage from brands including: Pringles, Pepsi Max, Mercedes, Pantene, Redbull and Yahoo!