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The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.
Acquisto del libro
The Adweek Copywriting Handbook, Joseph Sugarman
- Lingua
- Pubblicato
- 2006
- product-detail.submit-box.info.binding
- (In brossura)
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Metodi di pagamento
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- Titolo
- The Adweek Copywriting Handbook
- Lingua
- Inglese
- Autori
- Joseph Sugarman
- Editore
- John Wiley And Sons Ltd
- Pubblicato
- 2006
- Formato
- In brossura
- ISBN10
- 0470051248
- ISBN13
- 9780470051245
- Serie
- Tag
- Saggistica, Scienze sociali, Commercio, Business & Management, Temi psicologici, Manuali e guide, Psicologia, Marketing & Vendite, Scrittura, Comunicazione
- Valutazione
- 4,1 su 5
- Descrizione
- The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.