The Adweek Copywriting Handbook

Autori

• Joseph Sugarman

Parametri

• Commercio e vendita
• Economia e affari
• Manuali e guide
• Psicologia
• Saggistica

Maggiori informazioni sul libro

The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.

Lingua: Inglese

Pubblicato: 2006

(In brossura)