Branded Entertainment

Autori

• Jean-Marc Lehu

Parametri

• Economia e affari
• Letteratura mondiale
• Narrativa

Maggiori informazioni sul libro

Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands.

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Lingua: Inglese

Pubblicato: 2007

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