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The Power of Customer Experience

How to Use Customer-Centricity to Drive Sales and Profitability

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  • 264pagine
  • 10 ore di lettura

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Focusing on customer-centric strategies can significantly enhance profitability and competitive advantage. The book provides valuable insights into how prioritizing customer needs directly correlates with increased shareholder value, drawing examples from today’s most successful companies. It emphasizes the importance of understanding and meeting customer expectations as a key driver for business success.

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The Power of Customer Experience, Martin Newman

Lingua
Pubblicato
2021
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Titolo
The Power of Customer Experience
Sottotitolo
How to Use Customer-Centricity to Drive Sales and Profitability
Lingua
Inglese
Editore
Kogan Page
Pubblicato
2021
Formato
Copertina rigida
Pagine
264
ISBN13
9781789667899
Serie
Valutazione
3 su 5
Descrizione
Focusing on customer-centric strategies can significantly enhance profitability and competitive advantage. The book provides valuable insights into how prioritizing customer needs directly correlates with increased shareholder value, drawing examples from today’s most successful companies. It emphasizes the importance of understanding and meeting customer expectations as a key driver for business success.